Premium domain names provide a coveted online identity that engages audiences in exciting, unprecedented ways. The Donuts Premium Pricing Event is an exciting opportunity for savvy domain investors and entrepreneurs to register their domain names of choice before prices drop, demand increases, and names go away. Register now at existing first-year prices and get low renewal rates. More than 1.1 million premium domains are included in this pricing event. See below for a curated name directory, full-list downloads, frequently-asked questions, and registrars where buyers can pre-order/register premium domain names. 

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Frequently Asked Questions

Who is Donuts Inc?

Donuts Inc. is a domain name registry which holds the world’s largest portfolio of new top-level domains for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support, or .social), in vertical markets (such as .photography, .cafe,  or .builders) or in broad-based generics (such as .life, .world or .live). Premium.Domains is owned by Donuts Inc.

What is the Premium Pricing Event?

On November 5th, 2019 Donuts will reduce pricing for more than 1.1MM previously unsold premium domain names – our largest premium price reduction event ever. The Donuts Premium Pricing Event, beginning September 5th, is an exciting opportunity for savvy domain investors and entrepreneurs to register their domain names of choice before prices drop and demand inevitably increases for these valuable domains. Domains purchased between now and November 5th get the lower renewal rates.

Why is Donuts lowering prices on premium domains?

The Donuts team perpetually analyzes and adjusts pricing across our entire 242 top-level domain portfolio, including standard and premium names. Prior to the Donuts/Rightside merger in 2017, each company managed its premium portfolio differently. For instance, Rightside classified significantly more domains per TLD as premium and set relatively high prices, compared to Donuts. Recent sales analyses clearly show that lower prices for select TLDs and price points result in significant premium registration sales lift across customer segments. Cumulatively these price changes better align average list prices within segments of the Donuts premium portfolio with average sales prices. This is a price correction based on market demand, which is good news for both investors and SMBs.

How much are premium domain name prices dropping?

Premium domain prices drops depend on the specific top-level domains and/or domain name. For context, approximately 250,000 premium domain names will drop in price, and more than 850,000 premium domains will move to standard pricing.

Which premium domain names are changing?

Price changes will impact more than 1.1MM premium domain names across 45 top-level domains. Visit to discover the range of premium domains available and download relevant category lists.

Where can I register premium domains at lower prices?

Hundreds of registrars are supporting the event. Check with you favorite registrar or click here for registrars promoting the event. We will update the event page as their landing pages publish.

What is the benefit to registering now and not on November 5th when prices drop?

We expect that many of the best names will sell very quickly on and after November 5th due to price drops. Registering names before the price drop via Pre-Sale or Pre-Order allow buyers to secure coveted domain names before they are gone.

How does the Pre-Sale program work?

Starting September 5th, anyone can register valuable domains before prices drop (and demand increases) on November 5th. Premium domain prices remain the same in the Pre-Sale stage, but buyers will get lower renewal prices for those domains. For instance, when a buyer registers a premium domain that drops to standard pricing on November 5th, during this window the buyer will pay the existing first-year premium price but only pay the standard price each year they renew that domain name.

How can I Pre-Order premium domains?

This is a chance for registrars to enable their customers to pre-order domain names at lower prices before the November 5th price drop. Several registrar partners are actively setting up their pre-order landing pages. We will update our event page as their landing pages publish.

What if I have other questions?

Donuts recommends working directly with your preferred registrars. If you have questions for the Donuts premium domains team, email us at